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Our Company
KASIHKU MARKETING SDN BHD
- Love, Heritage, Innovation -
Established in 1957 under “Kilang Kopi Swee Hin Chan” as one of Malaysia’s pioneers in the coffee manufacturing industry, Kasihku Marketing Sdn Bhd had evolved into a leading manufacturer, processor, and repackager with an in-house state-of-the-art facility spanning approximately 60,000 sq ft in Alor Setar, Kedah.
We offer a diverse range of baking and cooking ingredients (such as cake mixes, pancake & waffle mix, frying premixes, essence, colouring, corn flour, custard powder, bakery decorations, curry powder, spices and seasonings) across a wide distribution channel catering to both local and international markets.
Our brands include BUNGA RAYA KU’s, KSK KASIHKU, CAP NO 1 and CAP PELANGI
Our commitment to constantly improve has also led us to become the first in Malaysia to produce innovative and breakthrough products such as our Quicku instant baking and dessert mixes.
By continuously investing in technology and a commitment on producing affordable, quality and convenient products, BUNGA RAYA KU’s has become the go-to brand and a must-have in a lot of Malaysian households and a frontrunner in the food service, HORECA/BARECA, and industrial services sectors.
OUR VISION
Now headed by the 3rd generation of family ownership, we aim to become 1 of the leading food brands in Asia by making food and cooking accessible and easy to everyone; and inspiring and connecting the global community through food, innovation, tradition and culture.
We take pride in our legacy and our commitment to continuously improve, innovate and create high-quality products that cater to the evolving needs of our customers. Thank you to all our customers, suppliers, team and other stakeholders for the continued support and confidence in us.
OUR MISSION
Grow Our People: Building world-class capabilities and providing meaningful career experience by creating a great work culture, continuously training our team and inspiring them to give, serve and grow
Grow Our Business: We’re focused on achieving best-in-class cost management and growing the profitability and sales of our iconic brand family by innovating with speed and providing quality products and services to the market.
Grow Our Impact: We’re committed to enhancing the experience and wellbeing of the people who use and enjoy our products, connecting and contributing to the communities we serve and doing our part in environmental sustainability.
OUR BRANDS
OUR CORE VALUE
PASSION
For The Company, Its Brands
& Products & People
Passion generates
excitement for what we do
and how we do it. With
passion at the heart of
everything we do, we
nurture talents, inspire
excellence, and work
together to cultivate growth
and innovation.
QUALITY
Quality Products & Service
At All Times
We take pride in providing
high value and quality
products and services that
we stand behind, which
ensures customer
satisfaction, profitability and
the future of our employees
and our growth.
INNOVATION
Creativity And
Innovation
At Every
Opportunity
We encourage creative and
inspirational ideas and use
of innovative technologies
to continuously redefine the
standard of excellence and
improve our products and
processes to stay relevant
and keep up with changing
needs.
INTEGRITY
Honesty, Courage,
Consistency, Responsibility
And Sincerity In Every
Thought, Action
And Speech
We say what we do and do
what we say every time. Our
commitment to keeping our
word and following through
with our actions has carried
forward into who we are
today.
INTEGRATION
Valuing Partnerhsip &
Inclusivity In Every Aspect
We value integration in our
food offerings, partnerships, and internal operations to create better outcomes, diversity, and innovation.
We integrate different cultures in our food offerings and collaborate with others to create a dynamic food ecosystem, while fostering a positive work environment internally.
OUR HISTORY
1950's
KIlang Kopi Swee Hin
Manufacturing of coffee powder
1970's
Swee Hin Brothers
Includes import & distribution of asam
& spices from overseas
& spices from overseas
1980's
KSK Phase 1
Focus changed to manufacturing and
processing of pre-mixed curry powder
processing of pre-mixed curry powder
1990's
KSK Phase 2
Manufacturing & processing of curry powder,
cake mixes & other baking products.
Certification of ISO + HACCP + HALAL
cake mixes & other baking products.
Certification of ISO + HACCP + HALAL
Present
KSK Phase 3
Research and development (R&D)
Extended distribution
Increased automation
Extended distribution
Increased automation
