Our Company
KASIHKU MARKETING SDN BHD
- Love, Heritage, Innovation -
Established in 1957 under “Kilang Kopi Swee Hin Chan” as one of Malaysia’s pioneers in the coffee manufacturing industry, Kasihku Marketing Sdn Bhd had evolved into a leading manufacturer, processor, and repackager with an in-house state-of-the-art facility spanning approximately 60,000 sq ft in Alor Setar, Kedah.
We offer a diverse range of baking and cooking ingredients (such as cake mixes, pancake & waffle mix, frying premixes, essence, colouring, corn flour, custard powder, bakery decorations, curry powder, spices and seasonings) across a wide distribution channel catering to both local and international markets.
Our brands include BUNGA RAYA KU’s, KSK KASIHKU, CAP NO 1 and CAP PELANGI
Our commitment to constantly improve has also led us to become the first in Malaysia to produce innovative and breakthrough products such as our Quicku instant baking and dessert mixes.
By continuously investing in technology and a commitment on producing affordable, quality and convenient products, BUNGA RAYA KU’s has become the go-to brand and a must-have in a lot of Malaysian households and a frontrunner in the food service, HORECA/BARECA, and industrial services sectors.
OUR VISION
Now headed by the 3rd generation of family ownership, we aim to become 1 of the leading food brands in Asia by making food and cooking accessible and easy to everyone; and inspiring and connecting the global community through food, innovation, tradition and culture.
We take pride in our legacy and our commitment to continuously improve, innovate and create high-quality products that cater to the evolving needs of our customers. Thank you to all our customers, suppliers, team and other stakeholders for the continued support and confidence in us.
OUR MISSION
Grow Our People: Building world-class capabilities and providing meaningful career experience by creating a great work culture, continuously training our team and inspiring them to give, serve and grow
Grow Our Business: We’re focused on achieving best-in-class cost management and growing the profitability and sales of our iconic brand family by innovating with speed and providing quality products and services to the market.
Grow Our Impact: We’re committed to enhancing the experience and wellbeing of the people who use and enjoy our products, connecting and contributing to the communities we serve and doing our part in environmental sustainability.
OUR BRANDS
OUR CORE VALUE
PASSION
For The Company, Its Brands
& Products & People
QUALITY
Quality Products & Service
At All Times
INNOVATION
Creativity And
Innovation
At Every
Opportunity
INTEGRITY
Honesty, Courage,
Consistency, Responsibility
And Sincerity In Every
Thought, Action
And Speech
INTEGRATION
Valuing Partnerhsip &
Inclusivity In Every Aspect
We value integration in our
food offerings, partnerships, and internal operations to create better outcomes, diversity, and innovation.
We integrate different cultures in our food offerings and collaborate with others to create a dynamic food ecosystem, while fostering a positive work environment internally.
OUR HISTORY
KIlang Kopi Swee Hin
Swee Hin Brothers
& spices from overseas
KSK Phase 1
processing of pre-mixed curry powder
KSK Phase 2
cake mixes & other baking products.
Certification of ISO + HACCP + HALAL
KSK Phase 3
Extended distribution
Increased automation