World Halal Excellence Awards (WHEA) 2024

Bunga Raya Ku’s receiving recognition at WHEA 2024, Desaru Coast Conference Centre, Johor.

Held at the prestigious Desaru Coast Conference Centre on 7 December 2025, the ceremony gathered distinguished policymakers, corporate leaders, and halal industry pioneers.

With the support of the Ministry of Investment, Trade and Industry (MITI) and Kerajaan Negeri Johor, the event symbolised Malaysia’s continued commitment to strengthening its global halal leadership.

For Bunga Raya Ku’s, standing on that stage reflected decades of dedication — from product formulation to compliance systems, from distribution networks to brand trust.

A Legacy Built Since 1957

Bunga Raya Ku’s traces its roots back to 1957 — growing from modest beginnings into one of Malaysia’s trusted halal food brands under Kasihku Marketing Sdn. Bhd.

Today, the brand offers a diverse portfolio including:

• Baking and cooking essentials
• Instant dessert and jelly powders
• Herbs and spices
• Premixes and flour-based products

Every product reflects strict adherence to halal integrity and quality frameworks including JAKIM halal certification, ISO22000, HACCP, GMP, and MeSTI standards.

This operational discipline is what positions the brand not merely as a manufacturer — but as a guardian of consumer trust.

Halal Prominent Brand Excellence Award

At WHEA 2024, Bunga Raya Ku’s was honoured with the Halal Prominent Brand Excellence Award — a recognition reserved for brands that demonstrate consistent excellence, compliance leadership, and strong market presence.

This award reflects:

• Commitment to halal governance
• Continuous product innovation
• Scalable and responsible growth
• Nationwide retail accessibility
• Long-standing consumer confidence

It validates the brand’s role in shaping Malaysia’s evolving halal economy.

More Than Recognition — A Responsibility

In today’s competitive food landscape, halal excellence requires more than certification. It demands operational precision, quality assurance, traceability, and forward-thinking innovation.

Recognition at WHEA reinforces Bunga Raya Ku’s responsibility to:

• Elevate industry standards
• Strengthen brand credibility
• Expand responsibly into new markets
• Continue serving Malaysian households with integrity

Looking Ahead

This milestone is not an endpoint — it is momentum.

As global demand for halal-certified, high-quality food products continues to grow, Bunga Raya Ku’s stands prepared to evolve, innovate, and lead with purpose.

Because excellence is not simply achieved — it is sustained.