Celebrating Bunga Raya Ku’s Journey of Quality, Trust & Innovation
World Halal Excellence Awards (WHEA) 2024 – Honouring Excellence, Elevating Halal
Excellence is built on heritage. Growth is forged through purpose. Recognition becomes meaningful when it reflects the trust of the community it serves.
At the World Halal Excellence Awards (WHEA) 2024, one Malaysian household name stood proudly among the nation’s most respected halal industry leaders — Bunga Raya Ku’s.
Organised annually by the Halal Development Corporation (HDC), WHEA represents the highest standards of halal leadership, governance, and innovation across the global halal ecosystem.
For Bunga Raya Ku’s, this recognition marks not only achievement, but affirmation.
A Prestigious Moment at Desaru Coast
Bunga Raya Ku’s receiving recognition at WHEA 2024, Desaru Coast Conference Centre, Johor.
Held at the prestigious Desaru Coast Conference Centre on 7 December 2025, the ceremony gathered distinguished policymakers, corporate leaders, and halal industry pioneers.
With the support of the Ministry of Investment, Trade and Industry (MITI) and Kerajaan Negeri Johor, the event symbolised Malaysia’s continued commitment to strengthening its global halal leadership.
For Bunga Raya Ku’s, standing on that stage reflected decades of dedication — from product formulation to compliance systems, from distribution networks to brand trust.
A Legacy Built Since 1957
Bunga Raya Ku’s traces its roots back to 1957 — growing from modest beginnings into one of Malaysia’s trusted halal food brands under Kasihku Marketing Sdn. Bhd.
Today, the brand offers a diverse portfolio including:
- Baking and cooking essentials
- Instant dessert and jelly powders
- Herbs and spices
- Premixes and flour-based products
Every product reflects strict adherence to halal integrity and quality frameworks including JAKIM halal certification, ISO22000, HACCP, GMP, and MeSTI standards.
This operational discipline is what positions the brand not merely as a manufacturer — but as a guardian of consumer trust.
Halal Prominent Brand Excellence Award
At WHEA 2024, Bunga Raya Ku’s was honoured with the Halal Prominent Brand Excellence Award — a recognition reserved for brands that demonstrate consistent excellence, compliance leadership, and strong market presence.
This award reflects:
- Commitment to halal governance
- Continuous product innovation
- Scalable and responsible growth
- Nationwide retail accessibility
- Long-standing consumer confidence
It validates the brand’s role in shaping Malaysia’s evolving halal economy.
More Than Recognition — A Responsibility
In today’s competitive food landscape, halal excellence requires more than certification. It demands operational precision, quality assurance, traceability, and forward-thinking innovation.
Recognition at WHEA reinforces Bunga Raya Ku’s responsibility to:
- Elevate industry standards
- Strengthen brand credibility
- Expand responsibly into new markets
- Continue serving Malaysian households with integrity
Looking Ahead
This milestone is not an endpoint — it is momentum.
As global demand for halal-certified, high-quality food products continues to grow, Bunga Raya Ku’s stands prepared to evolve, innovate, and lead with purpose.
Because excellence is not simply achieved — it is sustained.
@bungarayakus_malaysia Bunga Raya Ku's kini diiktiraf sebagai Halal Prominent Brand Excellence Award 2024! ✨ Kami amat bersyukur menerima anugerah ini di World Halal Excellence Awards 2024 di Desaru Coast Conference Centre. Terima kasih kepada @hdcmalaysia (Halal Development Corporation Berhad) atas pengiktirafan ini. Anugerah ini adalah hasil sokongan anda semua, pelanggan, komuniti dan team Bunga Raya Ku's yang sentiasa bersama kami. 💛 Prinsip “Halal Lagi Bersih” sentiasa menjadi janji kami, dari kilang hingga selamat ke tangan pengguna, untuk rasa yang yakin, bersih dan terjamin halal. Tahniah juga kepada semua pemenang lain WHEA 2024! Sama-sama kita angkat martabat industri halal Malaysia ke peringkat dunia. 🇲🇾✨ Terima kasih kerana menjadi sebahagian daripada perjalanan Bunga Raya Ku's! Terus sokong jenama halal tempatan. 💛 #fyp#WHEA2024 #worldhalalexcellenceaward #Bungarayakus #Halal ♬ original sound - Bunga Raya Ku’s Malaysia




